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Piramal enters the Self Care Business with Saridon entering in licensing agreement with Roche International & acquired Lacto Calamine from Duphar Ltd
Joint venture set up with United Kingdom's leading Self Care player Boots Plc. The Boots-Piramal Joint Venture hoped to bring new Self Care products to Indian market.
Under a Settlement with Boots, the entire shareholding of Boots in the JV was acquired by NPIL.
Piramal Healthcare Ltd decides to start up independently a venture to market Self Care products in India. Piramal Consumer Products was set up with a small team of 5 people in Head office and a small sales team of 70 executives across India.
The Piramal Consumer Products business was ranked 40th amongst all Self Care companies in India with an offtake of 35 Cr. Brand Tetmosol from Piramal Healthcare was moved to the Consumer Products business
Saridon was recognized as a Superbrand; Saridon features in the Economic times - Top 100 Most Trusted brands ; A moisturizing version of Lacto Calamine containing Aloe Vera was launched.
Sales force was expanded to cover all 10 lakh+ population towns in India; sales team now 400+ strong. A training team was set up to train the new field force. Marketing expertise ws acquired- Specialists in Market Research, Media, R&D joined the team. Piramal Consumer Products launched Itchmosol – an antibacterial and antifungal skin cream.
Piramal Consumer Products crossed 150 cr of offtakes ; Business acquires i-pill from Cipla . Fourth brand in its portfolio which is now a market leader in its segment; Piramal Consumer Products moved up to 24th rank amongst all Self Care companies in India; Itchmosol won India Star Packaging Innovation awards from Indian Institute of Packaging.
Sales team was expanded to cover all chemists in 1 lac + population towns in India – Field strength of 1000 + : One of the largest sales teams in India.
Piramal Consumer Products makes aggressive media investments – associates with the Indian Premier League and launches four new communications - First ever such association for a Self Care company.
Lacto Calamine was recognized as Superbrand; India's first Children's perfume was launched under 'Jungle Magic'.
Piramal Consumer Products tiedup with Ms. Mary Kom for its antacid brand - Polycrol Plus. Polycrol Becomes Market Leader in its geographies. Lacto –Reneu :India's only U.S patented anti ageing cream was launched; Piramal Consumer Products crossed 240 crofftake value and Jumps to 7th Rank amongst all Self Care companies in India
Jungle Magic Mosquito Banditz: India’s first Mosquito Repellent Band launched. The brand takes the market by storm and creates a new category. Team to cater to Modern Trade channel is set up.
Media Industry recognizes Saridon movie reviews as an extraordinary media innovation:The idea wins Gold at Emvies and Kaan Media awards. Saridon Movie review also wins the Asian consumer engagement award. Another Innovation – The ‘ICanhelp queries’ wins the bronze at INK Newspaper awards; Partnership with Top media agencies started –M/S Mccann for Communication and Madison Media for Media Planning. Piramal Consumer Products acquires Caladryl from iNova (a Valeant Pharmaceuticals company) and is a distribution partner of choice for Merisant Inc to distribute ‘Equal’ artificial sweetener in India.
Piramal Consumer Products Crosses offtakes of more than 300 Cr ; Business launches India’s fastest acting mouth ulcer gel , Quik Kool, and becomes no.2 in the Mouth Ulcer Market in 6 months. Export business started in Middle East;
Piramal Consumer Products starts to expand distribution reach to 50K population towns ; Juhi Chawla comes on board to endorse the Jungle Magic range
Business made an entry into baby care & GI space. Acquired littles, an established baby care brand expanding its offering to the entire spectrum in Kids segment. Naturolax and Lactobacil plus strengthened PEL’s positioning in gastro intestinal space.
Saridon Movie review wins the first International Award in Srilanka conducted by the Asian Customer Engagement forum & award
Business invested in expansion for reaching out to larger pool of consumer, PEL products are now available in all the towns with 20K and above population.
Entered into agreement to acquire set 4 OTC brands (Ferradol, Neko, Sloan's and Waterbury's compound) from Pfizer India. Piramal Consumer Product Division has further strengthened its presence in modern trade; business separately focusses on four different channels – cash & carry, Hyper & super, Medical chains and ecommerce.
And the growth story continues further … read more in years to come.